Our Team

Braham Shnider

Braham is a Channel Management Expert, Strategic Thinker, Change Agent, and implementer of Innovative Hybrid Sales Models for Global and Asian Companies.

Braham Shnider began Channel Enablers in 1999 and is its Founder and Global CEO until June 2013. In 2011 Braham helped negotiate to sell Channel Enablers to Miller Heiman Inc. and now acts as an Executive Consultant. He has turned his focus back to the activities that led him to start Channel Enablers, helping customers with their strategic channel decisions, planning, and operational implementations.

Braham specialises in channel and alliance strategy consulting, operational reviews, GTM planning and development of channels and sales teams. He has facilitated many leadership, strategy and training workshops for global companies. He is a regular keynote speaker on Channels and Alliances Best Practices and runs channels and alliance management workshops globally with emphasis on the Asia Pacific region.

Braham has over 25 years of sales and marketing experience with technology companies and has worked in over 30 countries. Clients that he has personally assisted include Cisco, Citrix, EMC, HP, IBM, Lenovo, Oracle, Redhat, SAP, Symantec, VMware and many more large, mid-size and small cap companies.

In 1992 Braham founded the distribution business of ITG Computers and within a few years grew this to become the largest distributor in Asia for IBM and Compaq. In 1999 Braham helped negotiate to sell ITG to Ingram Micro [NYSE: IM]. He remained with Ingram as General Manager, PC and Peripheral Division for six months before leaving to found Channel Enablers. He resides in Melbourne Australia with his wife and three children