Gemwin Consulting is a recognized global authority on multi-channel routes to market, consulting to market leaders to improve their channel sales with extensive experience in multi-channel operations in the technology industry.

Our services help clients to improve their channel and alliance results in one of the following three areas:

• by stimulating thinking and developing the processes required for breakthrough success
• by giving operational advice on planning, building and operating a growing distribution system
• by providing implementation support to drive improved productivity and execution in the field

 

Our consulting projects are based on deep multi-channel, practical expertise and best practice, field tested methodologies which help you, our clients, to:

• choose the best channels to reach your markets
• fast track enablement of your partnerships
• structure your sales organisation to operate more effectively
• develop your people’s ability to build and manage successful relationships, and ultimately…
• improve your sales productivity and company profitability

 

Examples include:

• putting the right organisational structure in place to achieve the right balance of resources between direct and channel sales
• driving partner loyalty to improve attach rates and revenue growth
• building a more competent channel sales force and improving critical skills among partner-facing personnel
• achieving the right balance between company economics and channel alternatives
• capturing a larger share of partner investments
• effectively churning partnerships, so that unproductive relationships are terminated and new, high potential partnerships are formed
• fast tracking new partner revenue readiness
• speeding up product releases through the channel
• building internal consensus around a channel oriented go-to-market strategy